Marketing In The Metaverse
Ready or not, the Meta is here. An estimated 85 million people used augmented reality or virtual reality in 2021. If marketing in the metaverse isn’t already part of your content strategy for 2022, it needs to be. Understanding how to market in it is critical to engaging your younger customers.
Building Human Connections Through Experiences
Connection to our customers is what is truly key for any businesses success. Whether online or in person, each customer wants a personalized experience that goes beyond the basic in and out shopping trip. Does your product or service fill a need or solve a problem in their life? Does it offer excitement or comfort? How will you showcase this and provide a custom shopping experience. Are you prepared to use follow-up campaigns that lead to reengagement, retention and referrals? This moves directly into Leading With Empathy And Value-Driven Content. Value-driven content has always been relevant, but will become even more important in 2022. Compared to before the pandemic, customers now expect brands to speak authentically and with empathy. This includes addressing sustainability, but also extends to crucial communications, such as relaying shipping times and product shortages.
Geo Fencing and Geo Targeting
Location-based Geofencing is where you create a “fence” on a map to target all users within the defined area. This allows you to be specific with who is seeing your ads and provides avenues for custom and direct marketing for your target audience. This is great for brick and mortar businesses, sales or event advertisements.
Geo-targeting sets a wider geographical reach such as district, city, or country. This kind of targeting is great for raising brand awareness for better long-term conversions.
Whatever marketing path you are on, consider adding at least one new option in 2022. With the ever-changing market, knowing that you are prepared and capable of genuine targeting and customer experiences, this year can be a launching point for unique marketing options that you tackle in the future.